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Fix and Flip Target Areas – Jerry Norton

Speaker: Jerry Norton | Runtime: 00:17:45
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Views: 654
Speaker's bio:

Jerry Norton is an expert in wholesaling houses and rehabbing homes. Over the years, he has developed his own system of funding deals. So if financing and those forms of real estate investing interest you, you’re looking at the bio of the mentor you would want to learn from.

Holding a Bachelors Degree in Business, Jerry Norton initially operated a boring business with his brother. “Boring” had something to do with drilling. However, it took on another meaning for Jerry as he realized that he was getting nowhere despite his efforts year after year. The business has become literally “uninteresting.” Also a licensed real estate broker, he decided to try his luck in real estate investing.

This Michigan investor initially tried rental properties. Working with a real estate wholesaler for his first rentals, he discovered the potential of flipping houses. He knew real estate was the right path for him after earning $52,000 in his first month as a wholesaler.

He then transitioned to rehabbing homes. Today, he owns two real estate brokerages and closes approximately 50 deals every year, with each property averaging $25,000-$50,000 in net profit! Over the last three years alone, he has closed over 200 deals – wholesale and fix and flip.

Jerry Norton loves to teach other investors his techniques and systems for fixing and flipping residential properties. He has taught hundreds of investors in his hometown of Oakland County and many others from all over the country.

Married with 5 children, he enjoys boating, wakeboarding, and scuba diving when he’s not working. He also enjoys coaching his kids sports events, serving in his church, vacationing, and spending time with his family. 


Real estate investor Jerry Norton believes that evaluating target areas is crucial in real estate investing, especially when fixing and flipping properties. This clip, part of his comprehensive set of fix and flip videos here at REI Wired, will teach you how to evaluate target areas – as a seasoned pro does. He divides target areas into several levels and discusses in detail the pros and cons of each level. He starts with the lowest level, which he thinks is a risky niche for many investors. Jerry Norton, whose rehabbing business is based in Michigan, also included pictures and figures of actual fix and flip deals he closed. And for those needing some motivation, watch out for the house that allowed him to net some $74,000 in profits. Having trouble evaluating neighborhoods? Watch this video now.

Tags: Fix And Flip,Rehabbing,Jerry Norton,Target Areas,Evaluating Target Areas,Evaluating Neighborhoods

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